What Is SEO and Why Does It Matter?

By June 16, 2017February 19th, 2020Website

If you are looking into creating a website for your small business, you may have come across three letters that seem to hold a lot of weight: SEO. Search engine optimization (SEO) is an important part of creating an effective website and blog. Keep reading to learn more about it and why it’s a vital component of a successful site.

What Is SEO?

SEO helps keep your website searchable. Search Engine Land explains that SEO, “Is the process of getting traffic from the free, organic, editorial or natural search results on search engines.” This means when a customer looks for something online, the websites at the top of the search list have a high SEO ranking. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.

Why Is SEO Important?

Want to be at the top of the page? As Reliable Soft notes, “The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages, so to take advantage of this and gain visitors to your web site or customers to your online store you need to in the top positions.”

If the top five spots are so valuable, how do you get there? Here are a few tactics to help you get started on creating an SEO-friendly website.

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SEO Beginner Tips

  1. Write for Your Audience

In order to curate a valuable search result list, Google is made up of search engine optimization analysts who want to get people the most educational, engaging and unique content. In order to do this, you need website copy that is informative and tailored to your target audience. Creating quality content that is packed with important information can increase traffic to your site, build trust with your audience, and attract inbound links and social shares to get your content elsewhere.

  1. Use Keywords Correctly

It’s not enough to just add keywords all over your website and hope that will increase your SEO ranking. In fact, your website couple be punished for “SEO Stuffing.” Instead, pick one great keyword or key phrase to focus your content around; this will build structure, consistency and help SEO by making it easier for Google to know what you’re all about. Here are top five keyword placements for effective websites:

  • Blog Post URL (use hyphens between each word)
  • Page Title
  • Page Headers
  • Image Alt Tags
  • Meta Description

Search engine optimization is important for small businesses looking to attract customers and be found online. If you’re unsure you can create an effective website, contact us today so we can help you improve search engine rankings. Check back later this month to learn more about keywords, headlines and tools to help your SEO ranking, too.

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