It’s 2018, and that means you can expect a brand-new set of rules for website designs. Are you caught up on industry trends? Keep reading for a few to watch out for this year.
3 Website Trends for 2018
Social media is heading toward heavy video marketing content and so should your website. With the additions of “Stories” and live video on Instagram, Facebook and Snapchat, users are encouraged to share short videos of their daily activities. Your business should consider creating a short welcome video or a quick snippet of your business in action to capture your audience.
Encourage Blog Sharing
HubSpot reports, “53% of marketers say blog content creation is their top inbound marketing opportunity.” One of the best ways to generate traffic from your blog posts isn’t just to share them yourself on social media, but to encourage readers to share them instead. You can do this by adding your social media channels to the page and have easy-to-identify icons for readers to click on. This will allow them to easily share your content with their followers, ideally driving even more eyes back to your page.
For the first time ever, more people are using their smartphones to access webpages than their desktop computers or laptops. This makes it important to make sure your website can function properly on a phone. Consumers are likely to leave your site and forget about your business entirely if they can’t easily find the information they need or your site isn’t working right on their mobile devices.
Does your professional website need help navigating the New Year and staying up-to-date on trends? Contact us today to find out how we can help you embed videos on your website, add social media icons and make your site mobile-friendly.
KooSwift is an all-in-one service operator for the web. KooSwift not only provides great domain names, they can create top-level websites that are customizable for your brand. Whether you are a small business or a student looking to create an online portfolio, KooSwift has something for you. Visit our website today to learn more.