As a small business owner, you may think you don’t need to know anything about Snapchat, let alone use it. You may see this app as nothing more than a way to pass the time or to edit your photos so that you have dog ears or a rainbow coming out of your mouth. However, innovative companies are employing this social media tool to their advantage; they’re using it to connect with their audience. One of the most unique ways to engage with customers is through custom geofilters. Keep reading to learn more about this latest Snapchat development.
What Are Snapchat Geofilters?
Snapchat geofilters are special overlays for Snaps that can only be accessed in certain locations. Basically, they are pretty graphics that dress up a Snap. They’re similar to digital stickers, except they are built into the program. Geofilters change depending on where someone is when they take a photo or video, so the geofilters someone sees in New York will be different than the geofilters another sees in Los Angeles.
What Are Geofilters Used For?
Geofilters are often used by companies and businesses for corporate events and conferences, but they are also used by individual Snapchatters to commemorate all manner of special events including: parties, graduations, baby showers, weddings and anything else you can want to celebrate.
Why Are Geofilters Important?
Geofilters are necessary because they give your event individuality, add a level of fun and most importantly, people want to use them.
Another added benefit to geofilters is they can increase your brand awareness. How, you ask? As Entrepreneur explains:
The ability to create geofilters is a major key to any company’s viral marketing campaign. The cost per impression is insanely cheap compared to YouTube and other outlets — so cheap that even small businesses can afford it. The play? Your company is heading to a conference, and you are looking for that special something to impress potential clients — to reach them in a completely understated way. You want an additional touch point to reach these potential clients before they even get to your booth or see your signage. Snapchat can help.
Snapchat has laid it all out for you. Pay them $5, and they let you draw a fence around 20,000 square feet for an hour to promote your brand. This is as easy as it gets. If you target the right locations, your geofilter will interact with highly qualified potential customers — and everyone they know on Snapchat. We’re talking massive impressions for cheap. The filter doesn’t leave the snaps it was added to, so you will potentially gain conversions for the next 24 hours.
How can you pass that up?
Are you looking to begin a venture into Snapchat geofilters but aren’t an artist? We have an amazing team of designers who can help you create a unique filter for your event. Visit www.KooSwift.com for more information about our artists and other custom work we offer.
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