Small Businesses: Reasons Why Websites Are Important

By October 8, 2016Business

More than ever, it is important for small businesses to have websites. Customers are leaning heavily to only accessing information online and ignoring businesses that aren’t. Keep reading for recent statistics and figures on enterprises, the internet and how they need to be connected.

Online Retail Statistics 

In a recent study by Clutch, small business owners were asked if they had websites. The results showed 54 perfect do and 46 percent do not. Further information found:

  • 24 percent plan to build a website in the near future
  • 12 percent are unlikely to build a website in the future
  • 10 percent are unsure whether they will build a website in the future.

As we mentioned before, “81% of shoppers conduct online research before buying.” That is a high percentage of shoppers who may possibly pass up your business because, not only can they not find you, but they can’t learn anything about your company. HubSpot also reported that, “50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase.” Creating a website that is reflective of your brand and what you have to offer is important for today’s shoppers, especially millennial buyers.

Those 46 percent of businesses that do not have websites are missing out on potential customers and really building their business.

A large concern of small business owners is the cost of creating and maintaining a website. Many tech companies may price gouge retailers because they don’t know what they’re doing. At KooSwift, we understand how important it is for small business owners, freelancers, students and others to have powerful websites without spending a fortune, so we’ll never ask you to give up something great to save a dime.

If you are one of those business owners who doesn’t have a website and doesn’t plan on creating one, consider changing your mind. We can help you build a website, create a custom look and even find and secure a domain name. Visit our Services page for more information about what we can do for you. Don’t miss out on customers because you don’t have a website; creating one is easier than you think!

About KooSwift
KooSwift is an all-in-one service operator for the web. KooSwift not only provides great domain names, they can create top-level websites that are customizable for your brand. Whether you are a small business or a student looking to create an online portfolio, KooSwift has something for you. Visit our website today to learn more.