As you build your business from the ground up, you may be interested in creating a company logo. A quality and effective logo is one that is familiar and instantly connects customers to your brand and business; this is a symbol of your company identity. When you think of the most famous logos, you can usually recall the brand at first glance. Some even have hidden messages in them! Keep reading for four tips to creating your own logo.
4 Tips for a Great Logo
Be Unique and Clever
As Graphic Designer David Airey notes, “The Mercedes logo isn’t a car. The Virgin Atlantic logo isn’t an airplane. The Apple logo isn’t a computer.” It may be tempting to put a literal depiction of your product or service in your logo, but give creativity a shot. Be original and visually appealing enough to catch the eye of customers for success. This also gives you the opportunity to naturally expand into other products as Apple did by branching out beyond traditional desktop computers to mp3 players, phones and watches.
Reflect Your Brand’s Personality
Your logo isn’t just a picture; it is how customers will first be introduced to your brand. Write down what you think about the brand; maybe even create a mood board with imagery that reminds you of the brand’s ideology. Then use these words and images to develop an image that reflects your brand’s overall personality.
Different colors invoke different emotions from customers. The color and shade you choose has a psychology behind it that is important to understand. Check out this infographic from The Logo Company to see what each color means and if that definition reflects your brand.
Use Just a Name
As we mentioned before, coming up with a company name and a domain name is incredibly important. If you think your company’s name is strong, unique and represents your brand you can use a logotype by itself; for example, Coca-Cola doesn’t have a logo image, they just use their name. Go through different fonts and colors to find the right style for you.
Logos are often the first thing a customer will notice about your brand; you want yours to represent your company with one look. Use these four tips create a logo that will leave a positive impression on your audience and best represent your brand.
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