A website for a small business is just as important and valuable as having quality services or products for customers. Many small business owners tend to overlook the need for a website or put it at the end of their to-do list because they think they don’t have the time or energy to create a “complicated” site; however, a strong website can actually be quite simple. Keep reading to discover why it is important for a small business to have a website, and how KooSwift makes creating one quick, easy and manageable.
4 Reasons A Small Business Needs a Website
- Increase Online Visibility
How can customers find you if they don’t know you’re there? While word-of-mouth marketing is effective to some extent, you are being overlooked by not being online. KooSwift offers quick and easy web page building that will take no time at all, and give you a web presence fast.
- Loss of Potential Business
Adweek reported that, “81% of shoppers conduct online research before buying.” That is a high percentage of shoppers who may possibly pass up your business because, not only can they not find you, but they can’t learn anything about your company. HubSpot also reported that, “50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase.” Creating a website that is reflective of your brand and what you have to offer is important for today’s shoppers, especially millennial buyers.
- Be in Control of Your Reputation
Anyone can create a Yelp page for your business or make comments about your company online. Having control of your online reputation is important to not only stay ahead of customer misgivings, but to also set the tone for your own business. Creating a custom website through KooSwift can include a comment or testimonial section to showoff positive remarks from loyal customers.
- Provide Information and Answer Questions
Having a website is also beneficial to providing customer service. More than ever, customer service is being done online, as opposed to calling in or handling in store. Your website should include a FAQ section, contact information and a customer feedback forum; it should be the number one source for any customer question or need.
Today’s society is online centric and you don’t want your business to be left out. Creating a website, no matter how simple or intricate, is easy with KooSwift. By creating a website, you are boosting your visibility, increasing potential business, gaining control of your online reputation and providing information to customers. Contact us today for more information and a free consultation to decide what is right for you and your brand.
KooSwift is an all-in-one service operator for the web. KooSwift not only provides great domain names, they can create top-level websites that are customizable for your brand. Whether you are a small business or a student looking to create an online portfolio, KooSwift has something for you. Visit our website today to learn more.